DESCRIPTION

Proper is a small batch, limited release, craft syrup company. The syrups are designed to be on par with the espresso you'd find at your favorite specialty coffee shop. In order to develop a new voice in the crafy syrups market, Proper needed to take a bold positioning that could help them differentiate from the heritage brands already in the market. What you see it the bold and quirky personality of "Proper."

About the Logo

Proper. Period. 

Proper provides all you need to craft the finest quality beverage. Whether it be a proper coffee, cocktail, or tonic, proper will bring an end to your search. Bold, inviting, and fun, proper invites you to join a conversation. One look puts an end to the questions. What you get is proper. Period.