PROJECT

Beachcities KidsGames

Creative Direction, Branding, Logo Design

DESCRIPTION

KidsGames is a global sports and creative arts camp designed to be five days of high-energy activities and experiential learning for kids ages 4 through 5th grade. I worked with the KidsGames team in Orange County to update their brand and visual presence in the community, ranging from logo, brand, all the way to t-shirt graphics and signage.

KGlogo
kidsgameslogo

About the Logo

Utilizing the original kidsgames "ball" we developed a logo lockup that would situate the wordmark in a dynamic and prodominant way. With the target being 5th Graders and their parents, I worked with the KidsGames team to champion a timeless, trendless, mark that could be implemented in a variety of forms and media for years to come.

1429828588762
GDF1-Presentation@2x
kidsgamesflyers
kg-presentation_page_13
BCC-KidsGames-CelebrationWeekend
KidsGamesLetterhead
KG-Decision
KG-ClosingCelebration-Snapchat-18
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Design, Strategy, Art Direction

©2025 Passer Design Co.

©2025 Passer Design Co.