In early 2020 at the beginning of the COVID-19 crisis, coffee shops and workers in the hospitality industry were struggling to keep their door open and their staff supported. Dreamed up by Created Co. Owners, Jeremy & Ryan, Rally for Coffee was designed to create a campaign to mobilize their network to come together in solidarity in support of the specialty coffee community -- working to help fight permanent cafe closures. We designed an this campaign in a week to inspire getting communities together and launched the offical Rally Day on Saturday, April 11th to #RallyforCoffee. 

During the campaign sprint, I developed the campaign visual look, brand assets, website, social media shareables, and a downloadable "drop-and-send" newsletter template.

Logo

Process Illustrations

Email

Social Media